Monday, October 4, 2010

Gender and Advertising


This week and next, we'll be considering the role of advertising in popular culture and its portrayals of gender stereotypes and sexual politics. I've posted some new online articles and resources, including a very interesting piece on gender in tobacco and alcohol advertising. There are also bibliographies which list articles that can be found online or through the reference section of the library the reference librarians are equipped to help you find most anything listed here.

We'll be watching some clips from the AMC show Mad Men, which depicts a Madison Avenue advertising agency in the 1960s. This website lists a number of interesting articles on advertising.

This directory of vintage ads is particularly useful and fascinating. (Not all of the links are active; I will try to provide links to some recommended articles in the Resources sidebar.)

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